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The Times
  • Stanley officials optimistic about future

  • The Stanley Center for the Arts is braving the future on its own after a potential deal with a theater management company never reached fruition.

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  • The Stanley Center for the Arts is braving the future on its own after a potential deal with a theater management company never reached fruition.
    In December, the Genesee Street theater laid off three full-time employees in anticipation of striking a deal with SMG, an entertainment and convention center management group based in Pennsylvania.
    However, following conversations with the company and assessing what resources the theater had in the local community, the Board of Directors felt that it did not need to pursue the contract, board President Scott Shatraw said.
    The theater is not actively attempting to fill in the three positions cut preemptively for the contract, he said.
    “At this point, we are very comfortable with where we are,” he said.
    As of now, Shatraw said there are three full-time positions at the theater, and at least five part-time employees. This puts the Stanley neck-in-neck with comparable venues and the number of employees they have, such as the Landmark Theater in Syracuse and the Worchester, Mass., theater, the Hanover Theatre for the Performing Arts.
    Despite still not having an executive director, another hopeful result of the potential contract, Shatraw said the theater is on its way up.
    The theater’s connection with the Broadway Theatre League is bringing in money not only to the Stanley, but to the general area, Shatraw said.
    The league brought in “Flashdance: The Musical” this year, which was a tech show. Tech shows rehearse in the venue and put on a small string of shows before going on a national tour. Shatraw said the league has a few tech shows in the works for next season.
    Financially, the theater is breaking even in terms of revenue and expenditures, he said. But with more events, such as the tech shows, Shatraw is optimistic that the theater will be in the green again.
    “It doesn’t only open up the economy for us, but for the whole city,” he said.

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