Google+ announced a few days ago that they have begun rolling out custom URLs, or “vanity” urls as folks like to call it. Initially the customized urls are for a select few, but over time Google will be expanding the availability.
A customized URL is a short, easy way for people to remember your web address. Much like Facebook does with businesses. For example, google.com/+Toyota or google.com/=davidbeckham or google.com/+delta.
Of course google was the first to use the customized url with google.com/+googleplus.
To request verification for your company please visit http://support.google.com/plus/bin/request.py?hl=en&contact_type=page_verification&rd=1
I have already requested my customized url so you should too.