Tranter Banter

One of the most important pages on your website, your Facebook page or your printed materials should be testimonials or recommendations from your valued clients/customers.  Great reviews tell others that your business and your products are worth their time and worth the financial investment.   Customer reviews can grow your business.  Customer reviews can help buyers make up their minds to purchase or to go on to the next location.

As a small business owner, entrepreneur or non-profit, you need to look into the thoughts of consumers if you want to grow your business.  This seems like common sense or a no brainer, but so many are not utilizing this in their marketing strategy.  Here are some reasons your business should consider utilizing the power of testimonials.

There can be no doubt that the longer a customer stays on your site, the more money they are likely to spend or pay for a service.  Reading positive reviews and testimonials increases the time a customer spends at your place which can lead to increased sales.

Positive reviews help shoppers to make up their minds faster.   Online buyers take reviews seriously because they are written by everyday normal folks and tend to be more honest and believable. Customer reviews have proven to be positive factors in helping customers to make the decision to buy or continue looking.

Believe it or not, negative reviews really can make you more trustworthy and more human.  Every organization at one time or another will receive a bad review or recommendation since we can’t please everyone all the time.  As much as don’t like these reviews, the difference is how we address this problem.  Consumers like to see that we hear there is a problem and we’re taking corrective action.  Ignoring a negative review only seems to indicate that we just don’t care.  Handling this correctly can have a positive impact on our business.

If you have not incorporated reviews and testimonials into your marketing, you could be missing out.