How Coca-Cola created the modern image of Santa Claus - Herkimer, NY - The Times

How Coca-Cola created the modern image of Santa Claus

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By Pat Cunningham

Eighty-one years ago this Christmas season, the Coca-Cola Company introduced an image  of Santa Claus that radically departed from previous depictions.

That new image endures to this day.

The story is HERE:

The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop’s robe and a Norse huntsman’s animal skin.

In fact, ...

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